Roles
First tenure:
+ Product Marketing Manager, Retail
+ Product Marketing Manager, Industrial & Logistics
Second tenure:
+ Head of Technology & Data Product Marketing
Charter
During my first tenure at CBRE, I played a key role in the creation and activation of Retail Science, CBRE's differentiated global service offering for retailers and restauranteurs.
I was then trusted with the responsibility of elevating the total-sum digital experience for the Global Industrial & Logistics service line.
Returning to CBRE from EY and reporting to CBRE's Global CMO, I played a key role in transforming CBRE's global collection of disparate technology products and data offerings into a unified brand experience, adding a powerful brand dimension to CBRE's refreshed global identity. I created a suite of assets including cinematic brand videos, website, pitch slides, messaging library, social assets and more and activated these internally across the firm and externally via experiential presence, digital channels and paid media.
Outcomes
+ CBRE's Technology Value Proposition now added to all enterprise pitch and pursuits across global service lines
+ CBRE's Microsoft Alliance (Industrial Metaverse) profiled at Microsoft Ignite
CBRE's transformed Global Technology Homepage
CBRE's revised Data Capability homepage
CBRE's outcome-focused technology page
CBRE technology thought leadership
Cinematic assets I created using Adobe Premier and AI Voiceover, saving the firm substantial agency costs.
Consumer-grade internal communications asset