Drew McGray
Digital Bliss
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- Social Media Specialist at Shea PropertiesReal Estate | Orange County, California Area, USSummary
Digital and Interactive marketing professional with experience thriving in both client and agency operational structures. Passion for innovation and marketing system architecture.
Experience- Aug 2012 - PresentSocial Media Specialist / Shea Properties
Shea Properties is a diversified real estate company responsible for the acquisition, design, development, construction and management of business parks, shopping centers, apartment communities and mixed-use environments. In concert with sister company, Shea Homes, the nation's largest private home builder, Shea Properties offers a range of capabilities matched by few other developers in the industry.
+ Architect and oversee division Social Strategy for Commercial and Multifamily Business Units
+ Define and implement interactive marketing programs for both Commercial and Multifamily Business Units
+ Collaborate with marketing team to elevate brand positioning - Sept 2011 - Aug 2012Account Executive - Client: Verizon Wireless / Modal Digital Agency
Modal defines, designs, develops and deploys custom interactive solutions that enable brands to further their reach.
+ Responsible for the translation of client engagement goals into actionable Social strategies.
+ Campaign Social Strategy development, including content strategy, positioning, and execution strategy.
+ Management of internal departments and external entities to facilitate flawlessly-executed, on-time delivery of campaigns. - Jan 2009 - Oct 2011Director, Marketing / ACAM Integrative Medicine
Responsible for global healthcare communication strategy.
Direct all web, email, social and new media marketing efforts.
Ensure regulatory compliance with FDA, FTC, AdvaMed and PhRMA guidelines.
Educate and empower talent (employees) in marketing, sales and operations departments.
Network with industry leaders and key stakeholders to foster growth.
New business project management. - Jun 2005 - Jan 2009Communications Manager / American College for Advancement in Medicine
Management of print, web and email communications for Organazation.
Integral role in strategic re-branding of Organzation.
Supervision of coordinators and associates.
Direct experience in production.
Extensive event marketing and planning experience.
Education-
2007 - 2009California State University-FullertonB.A. in Communications
Additional Information-
Websites:
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Interests:Technology, fitness & health, volunteering/mentoring, art+design.
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Projects
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Posts
- A smattering of my posts
- Ditch your corporate logo on Twitter and craft a brand persona instead!
- Tips for expanding your practice's marketing reach and impact
- Marketing your practice with Google AdWords
- Compliance with US Healthcare Law - an overview for integrative physicians
- Introduce #socialmedia into your marketing mix
- 5 Questions to Ask a Potential Website Vendor
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Posts
- A Guide to #hashtags on the Social Web
Hashtagging is a great way to tag content you post to the social web and optimize it for social sharing. The concept of hashtags was created by Twitter and has since spread to other services. When you add a hashtag, you allow services that afford content streams/content feeds the ability to place your content into the global stream/feed, exposing your content to a greater audience and with any luck, driving engagement levels up, up, and away.
In order to optimize your use of hashtags, and to avoid improper use, follow this handy guide to learn about what services afford hashtagging, best practices and things to avoid.
Hashtagging works extremely well on two services, Twitter and Instagram.
Twitter is arguably the best place to hashtag your content and hashtags are a critical part of Twitter’s content personalization strategy. There is some confusion over whether users can use hashtags to geo-target Tweets, in fact, you can not geo-target by adding #California to your Tweet. In this instance, your Tweet is added to the #California stream, but all users still see the Tweet. By adding hashtags to your Tweets, you’ll automatically be using more descriptive words, thus making your Tweets more engaging.
Instagram, the facebook-owned, wildly-popular photo sharing service is a great place to add hashtags. Some hashtags on Instgram are permanently trending like #instagood #love, and because so many users are selfie-absorbed, #me. Add descriptive tags to your next photo to ensure greater reach and exposure.
Some users add #hashtags to Facebook posts – there is no social sharing benefit when you do, since Facebook does not recognize hashtags, (Google+ however, does!) If anything, it looks sloppy to place hashtags in Facebook copy. Try using your creative writing skills to create a catchy post instead.
Be sure your hashtags are relevant and have broad appeal; the point of hashtagging is to place your content in popular streams/feeds. The hashtag #imhavingsomuchfun, probably doesn’t see much engagement.
Striking a balance between promotion and over-sharing is critical to proper hashtag use. At a maximum, I’d recommend three hashtags per post. Usually one will suffice. Anymore and you’ll start to look desperate. Always remember, good content is the best strategy for increased social engagement.
Next time you snap an awesome landscape shot, or find that witty thing to Tweet on Twitter®, be sure to add one or two descriptive hashtags to help your content reach more folks with greater impact.
Also see: The Collection Riverpark - Mixed-use project in Oxnard incorporating public art and california coastal design. Visit shoppingthecollection.com
- Echelon Mix
